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B2B ecommerce, or business-to-business electronic commerce, describes online order transactions between businesses. Because orders are processed digitally, buying efficiency is improved for wholesalers, manufacturers, distributors and other types of B2B sellers.


B2C, the acronym for "business-to-consumer", is a business model based on transactions between a company, that sells products or services, and individual customers who are the end-users of these products. B2C ecommerce definition suggests the commerce transaction through a company website featured with online catalog


B2B2C or Business-to-business-to-consumer is an emerging eCommerce model that combines B2B, business-to-business, and B2C, business-to-consumer, for a complete product or service electronic transaction.


B2B marketplace (like Amazon Business) acts as an intermediate step between manufacturers, wholesales, distributors and other types of B2B sellers and its business clients. In a B2B marketplace, big companies sell products to other small businesses.


B2C ecommerce  marketplace (like Amazon) is a business model in which the seller sells products & services directly to the consumers, which are the end-users in this model. B2C is like a mall shopping, eating out at restaurants, pay-per-view movies, or infomercials, where you can get all the details of the products, get delivered to your home, and even have the feature of refund if a product is not as per your expectation.

e-Commerce Business Models


Business Meeting
B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of largest eCommerce growth from 2020 to 2025. 
Merit claims that 73 percent of B2B buyers today are Millennials, who prefer buying online—this is a large part of why B2B eCommerce growth has occurred at such lightning speed.
Online Magazine Office


of B2B Buyers
Expect the same level of convenience as experienced in B2C sites


of B2B Buyers
Prefer suppliers that have the broadest possible assortment


of consumers
say that marketplaces offer a convenience they appreciate 


of B2B buyers said they would switch suppliers to one with a better overall digital experience.

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